![]() Only one pilot is needed to get off the ground, but having a wing man is the best recipe for flight. From the days of Mars and Mike to the present, Spike Lee has been a significant factor in the production and relevance of the Jordan Brand. “People who have never picked up a basketball are going to be rocking these," he said.Īnd even though these new sneakers aren't for everyone, he's probably right. He knows the importance that the Jordan Brand carries in the streets, so to speak, and he knows that the reach of the shoes goes far beyond sports. But Lee still has a firm grasp on what's fresh, what's new, what's cool. He made it a point while talking with Anthony to say that he was 55 years old, yet he referred to the XX8 sneakers more than once as "the new joints," slang that someone maybe 30 or 40 years his junior might use. in the now-iconic 'Spike and Mike' Jordan ads that started with 1988s Air Jordan 3. 26 on the Forbes list of the World's Most Powerful Companies.ĭuring the event Monday, Lee was trying to illustrate how different New York is today compared to when Anthony was growing up in Brooklyn. Many of Spike Lees films are full of sneaker references. ![]() It's something Lee figured out years ago, and it's part of the reason why the Jordan Brand is Nike's biggest profit driver, and Nike is No. In 2008 a song called "Its All About The Air Jordans" by synth metal band A Day After Tomorrow was written about a pair of air Jordan Spiz'ikes. A company can have a great product that all of its consumers completely buy into, but stellar promotion, marketing and advertising is needed these days to keep the product desired. Nike Spike Lee Mars Blackmon Wall Art Canvas, Spike Lee Just. Whether he's posing with President Obama and Air Jordan sneakers or he's influencing custom-made Nikes like the Mars Blackmon- themed Air Foamposit sneaker or the Jordan Spizike, Lee's significance with the brand is undeniable. Jordan Spike Lee (1 - 40 of 104 results) Price ().
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